The growing belly
Shirts tighter every year around the middle.
Elite Reset
You’re winning at work. Your body is paying the price.
Same week. A plan that fits it.
For professionals aged 30 to 55. 12 weeks, built from your bloodwork and your calendar.
Scroll- Clients
- 1,000+
- Countries
- 20+
- Yrs exp
- 10+
- Rating
- 5.0★
Clients
Real stories. Real change.
Trusted by
Trusted by people who can’t afford to guess.
Sound familiar?
You run everything. Except your own body.
The plans out there were never built for a life like yours.
“I can run a company, but I can’t lose 10 kg?”“I’m always tired, even after 8 hours of sleep.”“My doctor wants to put me on medicine for sugar.”
The 3pm crash
Sharp at 9am. Coffee and sugar by 3pm.
Reports getting worse
Sugar, cholesterol, BP. Warnings getting louder.
Travel, dinners, deadlines
Client dinners, flights, late calls. Plans break by week two.
Start, stop, restart
Keto, fasting, a trainer, an app. Lost 5 kg, gained 7.
Not leading by example
Avoiding photos. Less energy at home.
Built for high performers
Built around your week.
Tap the one that sounds like you.
Always on
Founders & CXOs
What your week looks like
- 1Unpredictable days
- 2Investor and client meals
- 3Stress eating
- 4No time to cook
You’re not lazy. You’re running a 2026 life on someone else’s plan.
Why nothing worked
What we do differently.
What you’ve been told
What we do instead
✕Instead of: Crash diets and cutting carbs
✓Indian food you already enjoy, measured right
✕Instead of: Train six days a week
✓3-4 focused sessions that fit your week
✕Instead of: Meal prep every Sunday
✓Simple meals your cook or office can make
✕Instead of: Avoid eating out completely
✓A playbook for travel, dinners and events
✕Instead of: Same plan for everyone
✓A protocol built for your body alone
✕Instead of: Ignore your bloodwork
✓Start with your bloodwork, always
The program
Your week, understood.
Tests
HbA1c is 6.1. We repeat it in week 12 to prove the change.
Nutrition
Client dinner tonight. Order grilled, skip the bread basket.
Movement
Flying Thursday. Here is a 20-minute hotel workout.
Check-in
Waist is down 2 cm. Let us lift protein at lunch.
Your coach knows your week and tells you early.
The plan
Three steps. Twelve weeks.
Step 01
Diagnose
Apply. Book your call. Get bloodwork.
- Body composition
- Routine and travel
- Food habits and goals
HbA1cFasting insulinLipidsLiver functionThyroidVitamin DB12Iron & ferritinCRPTestosterone / hormones
Step 02
Reset
Your personal Elite Reset Protocol.
- Exact meals and calories
- Training that fits your week
- Sleep and stress routine
- Travel and eating-out playbook
Step 03
Sustain
Weekly calls. Repeat bloodwork.
- Weekly calls with your coach
- Adjusted as your body responds
- Bloodwork repeated to prove the change
- Habits run on their own by week 12
The program
What’s included.
Bloodwork analysisRoot-cause review, repeated to track progress
Your Elite Reset ProtocolA personalised 12-week plan document
Weekly coach callsPlus chat support on the fitcru app
Training planHome, gym or hotel, 3-4 sessions a week
Travel & dining playbookWhat to order, anywhere in the world
Doctor collaborationWe loop in your doctor when needed
You might be thinking
Honest answers.
It fits your calendar: 3-4 focused sessions a week.
A travel and eating-out playbook, adjusted weekly.
Keep both. We build around your food and social life.
Most plans skip bloodwork. We start with it and repeat it to prove the change.
Where this goes
Two ways it can go.
If nothing changes
Another 3-5 kg around the middle
Reports get worse, medicines get added
Afternoon crashes become your normal
“I’ll start after this quarter,” again
With Elite Reset
Lean, strong and fitting your clothes again
Better reports, backed by repeat bloodwork
Sharp energy from morning to night
Leading by example, at work and at home
Real people. Real progress.
The fitcru standard
One system. Every performer.
Your coach
Led by Prateek Kumar, Founder & CNO.
A PN Level 2 coach who has worked with CEOs, founders and public figures. Works alongside your doctor.
1,000+Clients transformed
10+Years experience
5.0Client satisfaction
200k+Community members
Good to know
Questions.
Who is this for?
Professionals aged 30 to 55 who excel at work but neglect their health.
Is this medical treatment?
No. We coach nutrition and lifestyle, alongside your doctor. We never ask you to stop any medication.
Is bloodwork compulsory?
Yes. It finds the root cause and avoids supplements you don’t need.
Why apply instead of just signing up?
We take a limited number each month. The call makes sure it’s the right fit.
Build the body to match your career.
12 weeks. A plan built for you.
- Bloodwork-led
- Built around your calendar
- Works with your doctor
- 1Apply60 seconds. No payment.
- 2Discovery callWhatsApp within 24 hours.
- 3Bloodwork, then your protocolThen your 12-week plan.
Get your Elite Reset coach
60 seconds. We’ll WhatsApp you.