Nutrition that fits you
Live younger, healthier, fitter.
Science-backed protocols. Real biomarker data. Personalised coaching that treats the root cause not the symptom.
Free to join · No credit card · Application-based
- Clients
- 1,000+
- Countries
- 20+
- Yrs exp
- 10+
- Rating
- 5.0★
1,000+ lives transformed
Our programmes
Three ways we meet you
where your body actually is.
01PerformanceElite Reset Program
Feel more energetic, focused and ready to perform your best every day, without burning out.
- Duration
- 12 weeks
- Built for
- Founders & executives
02EnduranceThe HYROX Program
Train hard, fuel smart and finish strong. Nutrition built around your training, so you reach the start line ready.
- Duration
- 8–12 weeks
- Built for
- Athletes training for a race
03Women’s healthThe Hormone Balance
Feel like yourself again while managing PCOS, thyroid or menopause, with care that works with your body.
- Duration
- 12 weeks
- Built for
- Women managing hormonal health
The company
Led by Prateek Kumar,
Founder & CNO.
A leading Functional Nutritionist and High-Performance Coach who overcame his own chronic conditions to build a science-backed system that has transformed over 1,000 lives globally - coaching CEOs, founders, and public figures like Shahid Kapoor and Sonakshi Sinha.
Clients transformed
Years experience
Client satisfaction
Community members
The fitcru method
How the transformation
actually happens.
Ready to start?
If you feel stuck, foggy,
inflamed, or just not like yourself -
you need a system, not another diet.
One that listens to your body and adapts to it. One that gives you control again. Application-based. Personalised. Backed by science.