Live younger, healthier, fitter
This is not a diet. It's a full body reset.
You are not weak or broken. You are misinformed. At fitcru, we use science, data and realtime coaching to help you feel like yourself again. Leaner, stronger, clearer.
Join the Waitlist
Limited spots. Application only. Get early access to our next batch
No PDFs. No generic plans. Just data-led, deeply personalized systems that work.
Trusted by Performers Who Cannot Afford to Guess
From Shahid Kapoor and Sonakshi Sinha to over 1,000 professionals in more than 20 countries. fitcru is the system that delivers when it matters.
Wall Of Love ♡
Your story deserves to be the next one we share.
How It Works
Step 1
Apply to the Wait List
Tell us about your symptoms, lifestyle, & goals. We will assess if you are the right fit.
Step 2
Get Your Full Plan
We only work with clients we know we can help. Our team will review your form.
Step 3
Meet Your Expert Team
You'll work with doctors, senior nutritionists, movement specialists, and coaches.
Join the Waitlist
Spots are limited. Programs start by application.
Choose Your Program
Each program is designed for a specific kind of stuck. We lead with understanding. We follow through with transformation.
The Founder’s Physique Program
A transformation for high performers to get in the best shape of their lives, without burning out or wasting time.
How you’ll feel in 12 weeks:
Stronger, sharper, leaner, and finally in control of your energy, and confidence.
What You’ll Get:
Strategic workouts designed for maximum output in minimal time
Blood work–driven nutrition and supplement plan
Elevated free testosterone and optimized hormones
Waistline drop, lean muscle gain, and stable focus
Systems to prevent burnout and eliminate metabolic dysfunction
Identity rewiring to hardwire long-term results
Led by: Prateek Kumar
India’s leading experts in high-performance metabolic reversal for founders, business owners and CXOs.
+ the fitcru sr. coaches team
Join Waitlist
Female Hormone Rebalance Program
A science-backed transformation for women hormones, energy, and body without pills or restriction.
How you’ll feel in 12 weeks:
Lighter, clearer, calmer, with stable moods, and a body that finally feels like yours again.
What You’ll Get:
Nutrition and lifestyle strategy tailored to your phase (PCOS, peri/menopause)
Blood work driven supplement and hormone optimization plan
Sustainable fat loss and reduced inflammation
Clearer skin, better sleep, fewer cravings
Restored energy, improved cycle health, and emotional balance
Nervous system support and mindset tools to regulate stress and self-talk
Led by: Prateek Kumar
India’s leading experts in high-performance metabolic reversal for founders, business owners and CXOs.
+ the fitcru sr. coaches team
Join Waitlist
The Postpartum Power Program
A gentle yet powerful system to help new mothers rebuild strength, balance hormones, and feel like themselves again.
How you’ll feel in 12 weeks:
Stronger, calmer, reconnected with a body that feels aligned, and energy that lasts.
What You’ll Get:
Nutrition strategy to support healing, milk supply, and hormone balance
Gentle but effective fitness tailored to your recovery phase and birth type
Core and pelvic floor restoration to rebuild internal strength
Sleep and stress protocols for energy regulation and emotional resilience
Support for mood swings, cravings, and postpartum weight loss
Weekly mindset tools to reconnect with your identity and confidence
Led by: Prateek Kumar
India’s leading experts in high-performance metabolic reversal for founders, business owners and CXOs.
+ the fitcru sr. coaches team
Join Waitlist
The Metabolic Reset Program
A complete reset for driven professionals battling silent metabolic dysfunction, without crash diets, and medications.
How you’ll feel in 12 weeks:
Lighter, clearer, in-control, and your body finally working with you, not against you.
What You’ll Get:
Precision nutrition and supplement plan based on metabolic blood markers
Lowered blood sugar, cholesterol, triglycerides, and liver enzymes
Sustainable weight loss, especially around the waist
Stabilized insulin and improved cardiovascular markers
Full reversal framework for fatty liver, prediabetes, type 2 diabetes , cholesterol and insulin resistance
Stress regulation, cravings control, and identity-level behavior change
Led by: Prateek Kumar
India’s leading experts in high-performance metabolic reversal for founders, business owners and CXOs.
+ the fitcru sr. coaches team
Join Waitlist
We Do Not Do Diets. We Build Health Systems.
Because your health is not a guess. It’s a system. At fitcru, we don’t hand out generic diets or copy-paste PDFs. We study your body like a blueprint and engineer a plan based on real data.
What Others Do
What fitcru Does
Focus on calorie counting
Use 70 plus data points
Offer quick fixes
Build long term transformation
Give everyone the same plan
Customize and evolve weekly
Restrict aggressively
Fit into your life, not force it
Treat symptoms
Address root causes
Focus on food alone
Include mindset, recovery, movement
The Founder
Prateek Kumar is a leading Functional Nutritionist and High-Performance Coach known for helping professionals and women in their 30s–40s reverse metabolic age and achieve lasting health.
After overcoming his own chronic conditions, he built a science-backed system that has transformed over 1,000 lives globally. Certified through Stanford Online, Precision Nutrition, and NASM, Prateek has coached CEOs, founders, and public figures like Shahid Kapoor and Sonakshi Sinha.
1,000+
clients transformed
10+
years experience
5.0★
client satisfaction
200K+
community members
"No matter your age, you'll always wish you started younger. Today is the youngest you'll ever be – so start today!"
— Prateek
“I was able to see real results in a few weeks, without feeling restricted with food or spending hours in the gym.”
Rishika Sharma
Product Manager, Infosys
"I highly recommend fitcru for personalized and sustainable fitness coaching. They understood my lifestyle, created a flexible plan, and focused on long-term habits rather than quick fixes."
Abiali Jani
Director, Jani Sales
"Reaching out to Prateek was one of the best decisions in my fitness journey. He and his team supported me even on tough days, answered every question, and kept me motivated. If you’re struggling to get in shape, this is the place to go."
Chinmaya sharma
Sports Anchor, Actor
"Prateek's personalized approach focuses on my goals, lifestyle, and mindset, while keeping progress sustainable. He challenges me without overwhelming me, and I’ve seen clear improvements in my strength, mobility, and energy."
Reet Bhambhani
COO, EMA Partners
"I highly recommend Prateek Kumar for his practical, personalized approach to nutrition and lifestyle. He goes beyond diet plans to help build sustainable habits and a healthier relationship with food."
Vedansh Gupta
Solution Provider, Coniferous
"My blood reports and vitamin levels were off, and I constantly felt tired and low on energy. With Prateek’s guidance, my diet, exercise, supplements, and hydration improved, and I now feel much better. Becky’s regular check-ins and motivation kept me consistent and on track. I’m very grateful to both of them."
Priti Shah
Executive Director, UBS
Perceived Stress Scale
Measures how overwhelmed your nervous system feels, quantifying stress responses and load.
Psychological Flexibility Index
Evaluates adaptability, rigidity in health-related behaviours — key for long-term habit formation.
Sleep & Recovery Panel
Measures sleep depth, circadian alignment, and nervous system recovery.
Triglycerides
A key fat marker that rises with poor diet, insulin resistance, and stress.
HbA1c
Shows your average blood sugar levels over the past 3 months to assess long-term glucose control.
Gut Health & Digestion
Evaluates gut bacteria levels, digestion, absorption, acidity, pathogens, and more.
Follicle Stimulating Hormone
Indicates ovarian reserve and reproductive function.
Vitamin D3
Crucial for immunity, mood, and metabolic regulation.
ApoB
Shows the actual number of cholesterol-carrying particles linked to heart disease.
Metabolic Panel
Evaluates liver, kidney function, electrolytes, overall metabolic health to identify dysfunction.
Thyroid Stimulating Hormone
Reflects how hard your thyroid is working to maintain metabolism.
Free T3
The active thyroid hormone that controls energy, fat loss, and mood.
We Do Not Just Look at Blood Work. We Look at You.
We look at your biology, your habits, and your environment. Because change only sticks when it is made to fit you.
What You Can Expect in 12 Weeks
Lower inflammation
Fat loss without obsession
Focused mind & steady energy
Crave less. Sleep deep. Feel better.
Clearer gut health
Better blood markers
What less than $200/m unlocks for you
Full body review and consultation
Weekly nutrition, movement, and habit plans
Daily WhatsApp accountability and support
One-on-one coaching calls every week
Supplement access if needed
Progress tracked and adjusted every week
We work with your existing gym, trainer or schedule to build your ideal reset
You asked, we solved!
At fitcru, we provide you the freedom to choose from a team of expert fitness coaches who help with diet plans, workout instructions, support, motivation and guidance to build sustainable habits around a healthier life. the one hour you spend in the gym doesn't matter if the there 23 hours arrest invested in the right habits. Whether you're focused on fitness, nutrition, mental well-being, accountability, or achieving a holistic lifestyle, our platform is designed to support you every step of the way.
With our world-class coaching team, you’ll experience personalised guidance to help you:
Eat better without restrictive diets or feeling deprived.
Get active, no matter your current fitness level.
Break free from fad diets and confusing food rules.
Integrate fitness into your life without it taking over.
Stay consistent, even when life throws you curveballs.
Boost your health and fitness, for both short-term wins and long-term success.
Gain confidence and take charge of your well-being.
At fitcru, your goals become ours, and we’re here to make your journey rewarding, sustainable, and empowering. Let’s achieve greatness together.
Step 1: Book a consultation call with our team of experts
Step 2: Choose the duration of your coaching plan based on your goals and preferences on the call.
Step 3: After purchasing your plan, complete a detailed health questionnaire. Then, schedule your first consultation at a date and time that works for you. During this session, your coach will gather essential details about your dietary preferences, allergies, workout preferences, lifestyle, and work commitments.
Step 4: Based on your inputs, your coach will design a personalized program tailored to your needs. It will be sustainable, actionable, and perfectly aligned with your goals.
At fitcru, we believe a healthy diet is built on the foundation of:
Whole, minimally processed foods
Plenty of plants
Adequate protein to meet your needs
A healthy balance of fats
Sufficient hydration
Carbohydrates tailored to your activity level
Through engaging lessons, practical assignments, and actionable daily habits, we:
Help you discover the right mix of foods to suit your goals, lifestyle, and preferences.
Teach you how to prepare meals that work for you.
Support you in building consistency for lasting results.
But we don’t stop at just food. We dive deeper into:
Food behaviors: Timing, frequency, speed, and portioning of meals.
Food attitudes: Shaping a healthy perspective around food, avoiding restrictive or disordered thinking.
Stress management: Understanding its impact on eating habits and finding balance.
Rest, recovery, and sleep: Exploring their connection to nutrition and overall health.
Mindset: Building confidence, resilience, and a growth-oriented outlook.
Habit transformation: Identifying and addressing behaviors that hinder your progress.
Additionally, we offer video-based remote workouts that you can do anytime, anywhere, ensuring flexibility and convenience in your fitness journey.
At fitcru, our holistic approach ensures you achieve your health goals sustainably and confidently!
Absolutely! Our nutrition coaches and dieticians specialize in creating personalized diet plans that are safe, effective, and easy to manage, even if you have medical conditions. They’ll ensure your plan aligns with your unique health requirements and lifestyle.
If needed, our qualified coaches can also recommend appropriate supplementation to support your goals, but only if you're comfortable and it’s necessary. Your health and well-being are always our top priorities.
Our coaches are highly qualified and experienced in recommending diets and supplements tailored to your unique needs. To ensure safety and effectiveness, you can also book blood tests and share the results with your coach. This allows them to create a plan that's backed by science and fully personalized for you.
Absolutely! We’ll customize your meal plan to align with your vegetarian preferences, ensuring you receive all the essential nutrients while enjoying the foods you love.
Yes!, we love to collaborate with experts and for a structure around your preference and goals. We will also suggest what are the other forms of training you can explore so that you can benefit from your investment with us. Our coaches will create and monitor a sustainable program which includes strength training, flexibility training, cardio protocol, steps guidance through your journey.
Once we are working together we are all on your team(cru) and we will get you the results you want!
If you feel stuck, foggy, inflamed, or just not like yourself, you do not need another diet.
You need a system. ✴
One that listens to your body and adapts to it. ᢉ𐭩 One that gives you control again. ☺
This Is Your Turning Point
Join the Waitlist
Application-based. Personalized. Backed by science.
