
Our Founder
Prateek Kumar, the founder of fitcru, graduated with a degree in Mechanical Engineering from Mumbai University. Despite starting his career in high-stress fields, he always prioritised his health and fitness. Seeing how his lifestyle and advice positively impacted others, he was inspired to launch fitcru. This platform simplifies fitness and nutrition, making it accessible for everyone. Prateek furthered his expertise by completing online courses, and earning certifications as a personal trainer and nutrition coach. Now, fitcru boasts a team of 18 coaches and has helped over 9000 clients, including celebrities, to achieve their fitness goals. Prateek's unwavering dedication to fitness and his ability to problem-solve continue to drive the success of his company.
Certifications: Exercise Physiology (NASM), Basics of Nutrition (Stanford Edu), Sports Nutrition (Precise Nutrition).
Areas of Expertise: Muscle Gain, Athletic Fitness, Body Image Issues, Holistic Wellness, Body Composition Optimisation.
Coaching Experience: 900+ International clients.
Notable Clients: Sonakshi Sinha, Shahid Kapoor, Sonu Nigam, Zaheer Iqbal, Mira Kapoor, and more.
Approach
Values
Philosophy
Future
About fitcru
fitcru, launched in 2019, is your go-to wellness platform. We offer fitness, nutrition, and wellness plans tailored to your unique goals.
Discover our offerings—self-guided programs, online coaching, and our premium fitcru Select. We also offer corporate wellness workshops and programs.
Our easy-to-follow fitness and nutrition plans help clients meet their goals— be it weight loss, muscle gain, or aesthetics.
Simplify and enrich your wellness journey with fitcru!
OUR OFFERINGS
There’s one that fits you.
Designed by certified professionals, crafted for sustainable results.
ultimate fitness solution
THE 21X PROGRAM
Transform Yourself Today
FOR PERSONAL 1-1 CLIENTS
02
FITCRU ONLINE COACHING
Virtual Nutrition + Fitness Coaches, catering to your unique needs.
FOR PERSONAL 1-1 CLIENTS
03
FITCRU MENTAL HEALTH COACHING
Virtual Mental Health Coaches, catering to your unique challenges.
FOR PERSONAL 1-1 CLIENTS
04
FITCRU SELECT
Hyper-exclusive service featuring Celebrity Health Coaches & In-depth Consultations.
FOR CORPORATES
05
FITCRU CORPORATE WORKSHOP
A 120-minute interactive Corporate Workshop including activities, talks & in person nutrition/ fitness assessments.
FOR CORPORATES
06
FITCRU CORPORATE ADVANTAGE
A corporate-only subscription service containing pre-recorded online programs & actionable nutrition + fitness protocols.
